Preached at St Peter’s, Poulshot and Holy Cross, Seend
Philippians 2. 5–11; Matthew 21. 1–11
If Jesus made his second coming in the near future, how would we know about an event like his triumphal entry into Jerusalem on that first Palm Sunday? I suspect we might learn about it from TikTok, or a YouTube video, probably made by one of the army of professional YouTubers trying to cash in on Jesus’ popularity.
When I talk to primary school children, one of the most common things that both boys and girls say they want to be when they grow up is a “YouTuber”. You might wonder if that can actually be a job. Well, the highest paid video-maker on YouTube in 2020 earned US$26 million in that year alone. He is a boy from Texas called Ryan Kaji who reviews toys, and 2020 was the year in which he had his ninth birthday.

James Tissot, The Procession in the Streets of Jerusalem, (1886-94). Hangs in the Brooklyn Museum
So, the Palm Sunday story should resonate powerfully in our era of celebrity. Jesus rides into town like a king, and He is quite conscious of what he is doing; He seeks to fulfil Hebrew prophecy, with a direct quote from Zechariah. What comes next has clearly been carefully thought through, and Jesus seems to have made preparations for His triumphant entry to the Holy City with people in Jerusalem who call him “the Master”, but who aren’t known by even the closest disciples who have travelled with him from Galilee. The crowds greet Jesus like a conquering king entering his new capital, spreading their cloaks in front of him and forming a guard of honour.
Today, we break the story here, with Jesus the darling of the masses. Yet within just a few days, the story will take a dramatic twist. To be a darling of the crowd and greeted as a coming king is, needless to say, a serious threat to the actual kings and rulers of a society. The authorities soon launch a campaign of black propaganda against this preacher who some people see as a prophet. The propaganda is effective and soon enough the masses turn against Jesus. When He is brutally executed just five days later, those members of Sunday’s crowd who come to see Jesus on the Cross do so not to cheer, but to jeer.
Continue reading